IKEA's decision to establish its sole Indian presence in Hyderabad has raised many questions about strategic business decisions. Exploring Hyderabad's unique appeal to the global furniture giant, we uncover the factors that made this city the perfect fit for IKEA. The article delves into India's furniture market, the local consumer behavior, and the prospective expansion plans IKEA might have. It also sheds light on IKEA's integration into Indian culture and market demands.
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