IKEA grabbed attention when it opened in India, but will its flat-pack Swedish furniture work in a market that loves custom-made and traditional designs? This article digs into what IKEA faces, from Indian buying habits to local competitors and unique logistics. It explores how IKEA is trying to adapt, the hurdles in its path, and where Indian shoppers might benefit or get frustrated. Expect practical insights, clear facts, and straight talk about whether IKEA's big bet in India has what it takes.
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